Marketing : strategy and management /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
[1982]
|
| Edition: | 2nd ed. |
| Series: | Wiley series in marketing.
|
| Subjects: |
| Physical Description: | xv, 672 pages : illustrations ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0471085227 |
| ISSN: | 0273-2955 |