Cover Image

Marketing research : applications and problems /

Bibliographic Details
Other Authors: Jain, Arun K., Dr, Pinson, Christian R. A., Ratchford, Brian T.
Format: Book
Language:English
Published: Chichester ; New York : Wiley, [1982]
Subjects:
Marketing research.
Description
Physical Description:xiv, 555 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:0471100811 :