APA (7th ed.) Citation

Jain, A. K., Pinson, C. R. A., & Ratchford, B. T. (1982). Marketing research: Applications and problems. Wiley.

Chicago Style (17th ed.) Citation

Jain, Arun K., Christian R. A. Pinson, and Brian T. Ratchford. Marketing Research: Applications and Problems. Chichester ; New York: Wiley, 1982.

MLA (9th ed.) Citation

Jain, Arun K., et al. Marketing Research: Applications and Problems. Wiley, 1982.