Media planning workbook : with discussions and problems /

Advanced media planning /
by: Rossiter, John R.
Published: (1998)

Effective media planning : a guide to help advertisers and agencies develop plans that work /
by: Priemer, August B.
Published: (1989)

Essentials of media planning : a marketing viewpoint /
by: Barban, Arnold M.
Published: (1993)

Media planning : a practical guide /
by: Surmanek, Jim
Published: (1996)

Kellogg on advertising & media : the Kellogg School of Management /
Published: (2008)

Directory of print media advertising resources : nearly 400 sources for facts and figures needed by the print media planner and buyer /
by: Ehler, R. L. (Richard Lee), 1930-
Published: (1992)

Advertising media A to Z : the definitive resource for media planning, buying, and research /
by: Surmanek, Jim
Published: (2004)

Advertising media planning : a brand management approach /
by: Kelley, Larry D., 1955-
Published: (2004)

Advertising media planning : a brand management approach /
by: Kelley, Larry D., 1955-
Published: (2008)

The media handbook : a complete guide to advertising, media selection, planning, research, and buying /
by: Katz, Helen E.
Published: (2010)

Advertising media planning : a brand management approach /
by: Kelley, Larry D., 1955-
Published: (2015)

Advertising media sourcebook /
by: Turk, Peter B.
Published: (1997)

Advertising media sourcebook /
by: Turk, Peter B.
Published: (1997)

Advertising media sourcebook /
by: Barban, Arnold M.
Published: (1989)

Advertising media models : a practical guide /
by: Rust, Roland T.
Published: (1986)

Adweek-Media market directory.

Digital advertising /
by: McStay, Andrew, 1975-
Published: (2010)

When to advertise /
by: Broadbent, Simon
Published: (1999)

The advertiser's handbook for budget determination /
by: Broadbent, Simon
Published: (1988)

Introduction to advertising media : research, planning, and buying /
by: Surmanek, Jim
Published: (1993)

The advertising controversy : evidence on the economic effects of advertising /
by: Albion, Mark S., 1951-
Published: (1981)

The advertising budget : the advertiser's guide to budget determination /
by: Broadbent, Simon
Published: (1989)

Essentials of media planning : a marketing viewpoint /
by: Barban, Arnold M.
Published: (1993)

Effective frequency : the relationship between frequency and advertising effectiveness /
by: Naples, Michael J.
Published: (1979)

The media handbook : a complete guide to advertising media selection, planning, research, and buying /
by: Katz, Helen E.
Published: (2003)

Marketing and PR media planning /
by: Jefkins, Frank William
Published: (1974)

All sorts of engravin[g,] as steel & silver sealls with flat stitch upon copper plates large or small & all coats of armes according to true heraldry, /
by: Kirkall, Elisha, 1682?-1742

Media generations : media allocation in a consumer-controlled marketplace /
by: Block, Martin P., 1946-
Published: (2009)

M. A. M. E., market and media evaluation ; the AIA handbook of advertising to business, industry, government, and the professions /
by: Schiller, Robert D.
Published: (1969)

A study of media involvement /
Published: (1982)

Advertising in the digital age /
Published: (2012)

International advertising : realities and myths /
Published: (2000)

International advertising : realities and myths /
Published: (2000)

Advertising and new media /
by: Spurgeon, Christina
Published: (2008)

Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations /
by: Avraham, Eli
Published: (2008)

Joseph Turow discusses advertising, media economics & media industries.
Published: (2015)