Media planning workbook : with discussions and problems /

Bibliographic Details
Main Author: Sissors, Jack Zanville, 1919-
Other Authors: Lehew, Harry D., Goodrich, William B.
Format: Book
Language:English
Published: Chicago : Crain Books, [1979]
Subjects:

MARC

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100 1 |a Sissors, Jack Zanville,  |d 1919- 
245 1 0 |a Media planning workbook :  |b with discussions and problems /  |c by Jack Z. Sissors, Harry D. Lehew, William B. Goodrich. 
264 1 |a Chicago :  |b Crain Books,  |c [1979] 
264 4 |c ©1979 
300 |a x, 212 pages :  |b illustrations ;  |c 28 cm. 
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650 0 |a Advertising media planning. 
700 1 |a Lehew, Harry D. 
700 1 |a Goodrich, William B. 
999 |a MARS 
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952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF5826.5 S58 1979  |h Library of Congress classification  |i unmediated -- volume  |m A14806010319 
998 f f |a HF5826.5 S58 1979  |t 0  |l Remote Storage