APA (7th ed.) Citation

Sissors, J. Z., Lehew, H. D., & Goodrich, W. B. (1979). Media planning workbook: With discussions and problems. Crain Books.

Chicago Style (17th ed.) Citation

Sissors, Jack Zanville, Harry D. Lehew, and William B. Goodrich. Media Planning Workbook: With Discussions and Problems. Chicago: Crain Books, 1979.

MLA (9th ed.) Citation

Sissors, Jack Zanville, et al. Media Planning Workbook: With Discussions and Problems. Crain Books, 1979.