Journal of macromarketing.

Bibliographic Details
Corporate Author: University of Colorado Boulder. Business Research Division
Format: Journal
Language:English
Published: Boulder, Colo. : Business Research Division, Graduate School of Business Administration, University of Colorado, [1981-]
Subjects:
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Description
Published:Vol. 1, no. 1 (spring 1981)-
Item Description:Title from cover.
Physical Description:volumes ; 28 cm.
Also available via World Wide Web; OCLC FirstSearch Electronic Collections Online; Subscription required for access to abstracts and full text.
Publication Frequency:Semiannual
ISSN:0276-1467