Journal of macromarketing.
| Corporate Author: | |
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| Format: | Journal |
| Language: | English |
| Published: |
Boulder, Colo. :
Business Research Division, Graduate School of Business Administration, University of Colorado,
[1981-]
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| Subjects: | |
| Online Availability: |
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| Published: | Vol. 1, no. 1 (spring 1981)- |
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| Item Description: | Title from cover. |
| Physical Description: | volumes ; 28 cm. Also available via World Wide Web; OCLC FirstSearch Electronic Collections Online; Subscription required for access to abstracts and full text. |
| Publication Frequency: | Semiannual |
| ISSN: | 0276-1467 |