Cover Image

Consumer behavior : fundamentals & strategies /

Bibliographic Details
Main Author: Williams, Terrell G.
Format: Book
Language:English
Published: St. Paul : West Pub. Co., [1982]
Subjects:
Consumers.
Motivation research (Marketing)
Description
Physical Description:xvi, 574 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0829904204 :