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Subfields |
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|a 658.5
|2 19
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| 100 |
1 |
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|a Wind, Yoram.
|
| 245 |
1 |
0 |
|a Product policy :
|b concepts, methods, and strategy /
|c Yoram J. Wind.
|
| 264 |
|
1 |
|a Reading, Mass. :
|b Addison-Wesley,
|c [1982]
|
| 264 |
|
4 |
|c ©1982
|
| 300 |
|
|
|a 666 pages :
|b illustrations ;
|c 24 cm.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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| 338 |
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| 490 |
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|a Addison-Wesley series in marketing
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| 500 |
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|a Includes index.
|
| 504 |
|
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|a Bibliography: pages [623]-648.
|
| 650 |
|
0 |
|a Product management.
|
| 650 |
|
0 |
|a New products.
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| 830 |
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|a Addison-Wesley series in marketing.
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