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Consumer behavior : implications for marketing strategy /

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Bibliographic Details
Main Author: Hawkins, Del I.
Other Authors: Coney, Kenneth A., Best, Roger J.
Format: Book
Language:English
Published: Dallas, Tex. : Georgetown, Ont. : Business Publications ; Irwin-Dorsey, 1980.
Subjects:
Consumers > United States.
Market surveys > United States.
Description
Item Description:Includes bibliographical references and indexes.
Illustrations on lining papers.
Physical Description:xv, 548p : illustrations ; 25 cm.
ISBN:0256022909