| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000pam a2200000 a 4500 |
| 001 |
in00000086247 |
| 005 |
20151008062622.0 |
| 008 |
811105s1982 nyua b 00110 eng |
| 010 |
|
|
|a 81020687
|
| 020 |
|
|
|a 007025107X :
|c $24.95
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| 035 |
|
|
|a (OCoLC)07977835
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| 035 |
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|9 AAK0603AM
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| 039 |
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|e 3
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|a n-us---
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| 049 |
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|a TXAM
|c [1272557]
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| 050 |
0 |
0 |
|a HC110 C6
|b G83 1982
|
| 082 |
0 |
|
|a 658.8/04
|2 19
|
| 100 |
1 |
|
|a Guernica, Antonio.
|
| 245 |
1 |
0 |
|a Reaching the Hispanic market effectively :
|b the media, the market, the methods /
|c Antonio Guernica with the collaboration of Irene Kasperuk.
|
| 264 |
|
1 |
|a New York :
|b McGraw-Hill,
|c [1982]
|
| 264 |
|
4 |
|c ©1982
|
| 300 |
|
|
|a xviii, 189 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Includes index.
|
| 504 |
|
|
|a Bibliography: pages 169-182.
|
| 650 |
|
0 |
|a Hispanic American consumers
|z United States.
|
| 650 |
|
0 |
|a Marketing
|z United States.
|
| 700 |
1 |
|
|a Kasperuk, Irene.
|
| 999 |
|
|
|a MARS
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| 999 |
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| 952 |
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|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HC110 C6 G83 1982
|h Library of Congress classification
|i unmediated -- volume
|m A14805955558
|
| 998 |
f |
f |
|a HC110 C6 G83 1982
|t 0
|l Remote Storage
|