Reaching the Hispanic market effectively : the media, the market, the methods /

Bibliographic Details
Main Author:	Guernica, Antonio
Other Authors:	Kasperuk, Irene
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1982]
Subjects:	Hispanic American consumers > United States. Marketing > United States.

Description
Item Description:	Includes index.
Physical Description:	xviii, 189 pages : illustrations ; 24 cm.
Bibliography:	Bibliography: pages 169-182.
ISBN:	007025107X :