APA (7th ed.) Citation

Guernica, A., & Kasperuk, I. (1982). Reaching the Hispanic market effectively: The media, the market, the methods. McGraw-Hill.

Chicago Style (17th ed.) Citation

Guernica, Antonio, and Irene Kasperuk. Reaching the Hispanic Market Effectively: The Media, the Market, the Methods. New York: McGraw-Hill, 1982.

MLA (9th ed.) Citation

Guernica, Antonio, and Irene Kasperuk. Reaching the Hispanic Market Effectively: The Media, the Market, the Methods. McGraw-Hill, 1982.