Strategic management and business policy : a methodological approach /

Bibliographic Details
Main Author:	Rowe, Alan J.
Other Authors:	Mason, Richard O., Dickel, Karl E.
Format:	Book
Language:	English
Published:	Reading, Mass. : Addison-Wesley Pub. Co., [1982]
Subjects:	Management. Business planning. Management > United States > Case studies.

Description
Physical Description:	xi, 544 pages : illustrations, forms ; 28 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	0201063875 (pbk.) :