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Marketing research : analysis and measurement /

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Bibliographic Details
Main Author: Chisnall, Peter M.
Format: Book
Language:English
Published: London ; New York : McGraw-Hill, [1981]
Edition:2nd ed.
Subjects:
Marketing research.
Description
Item Description:Includes bibliographical references and index.
Physical Description:xi, 391 pages : illustrations ; 24 cm.
ISBN:007084559X
0070841241 (pbk.)