Strategic marketing management /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London : New York :
Croom Helm ; Wiley,
[1981]
|
| Subjects: |
| Item Description: | "A Halsted Press book." |
|---|---|
| Physical Description: | 273 pages : illustrations ; 22 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0470272651 (Wiley) |