Consumer behavior, classical and contemporary dimension /

Bibliographic Details
Other Authors: McNeal, James U., McDaniel, Stephen W., 1949-
Format: Book
Language:English
Published: Boston : Little, Brown, [1982]
Subjects:

MARC

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245 0 0 |a Consumer behavior, classical and contemporary dimension /  |c  [edited by] James U. McNeal, Stephen W. McDaniel. 
264 1 |a Boston :  |b Little, Brown,  |c [1982] 
264 4 |c ©1982 
300 |a xix, 505 pages :  |b illustrations ;  |c 24 cm. 
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500 |a Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982. 
504 |a Includes bibliographies and indexes. 
650 0 |a Consumers. 
700 1 |a McNeal, James U. 
700 1 |a McDaniel, Stephen W.,  |d 1949- 
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