Cover Image

Consumer behavior, classical and contemporary dimension /

Bibliographic Details
Other Authors: McNeal, James U., McDaniel, Stephen W., 1949-
Format: Book
Language:English
Published: Boston : Little, Brown, [1982]
Subjects:
Consumers.
Description
Item Description:Intended to supplement: Consumer behavior, an integrative approach / James U. McNeal. 1982.
Physical Description:xix, 505 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0316563102