APA (7th ed.) Citation

McNeal, J. U., & McDaniel, S. W. (1982). Consumer behavior, classical and contemporary dimension. Little, Brown.

Chicago Style (17th ed.) Citation

McNeal, James U., and Stephen W. McDaniel. Consumer Behavior, Classical and Contemporary Dimension. Boston: Little, Brown, 1982.

MLA (9th ed.) Citation

McNeal, James U., and Stephen W. McDaniel. Consumer Behavior, Classical and Contemporary Dimension. Little, Brown, 1982.