Cover Image

International marketing and purchasing of industrial goods : an interaction approach /

Bibliographic Details
Corporate Author: IMP Project Group
Other Authors: Håkansson, Håkan, 1947-
Format: Book
Language:English
Published: Chichester ; New York : Wiley, [1982]
Subjects:
Marketing > Europe.
Industrial procurement > Europe.
Description
Item Description:Includes indexes.
Physical Description:x, 406 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 395-401.
ISBN:0471279870 :