Cover Image

Consumer behavior, an integrative approach /

Bibliographic Details
Main Author: McNeal, James U.
Format: Book
Language:English
Published: Boston : Little, Brown, [1982]
Subjects:
Consumers.
Description
Item Description:Supplemented by: Consumer behavior, classical and contemporary dimension / edited [by] James U. McNeal and Stephen W. McDaniel. 1982.
Physical Description:xxi, 426 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0316563099 :