APA (7th ed.) Citation

McNeal, J. U. (1982). Consumer behavior, an integrative approach. Little, Brown.

Chicago Style (17th ed.) Citation

McNeal, James U. Consumer Behavior, an Integrative Approach. Boston: Little, Brown, 1982.

MLA (9th ed.) Citation

McNeal, James U. Consumer Behavior, an Integrative Approach. Little, Brown, 1982.