Consumer research for management decisions /

Bibliographic Details
Main Author: Prince, Melvin
Other Authors: Silbert, Irene A.
Format: Book
Language:English
Published: New York : Wiley, [1982]
Series:Ronald series on marketing management.
Subjects:

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000pam a2200000 a 4500
001 in00000079202
005 20151008060754.0
008 810916s1982 nyu b 00110 eng
010 |a  81016509  
020 |a 0471097152 
035 |a (OCoLC)07837405 
035 |9 AAJ6534AM 
039 0 |a 2  |b 3  |c 3  |d 3  |e 3 
040 |a DLC  |c DLC  |d TXA  |d UtOrBLW 
049 |a TXAM  |c [1272330] 
050 0 0 |a HF5415.3  |b .P74 
082 0 |a 658.8/34  |2 19 
100 1 |a Prince, Melvin. 
245 1 0 |a Consumer research for management decisions /  |c Melvin Prince, with the collaboration of Irene A. Silbert. 
264 1 |a New York :  |b Wiley,  |c [1982] 
264 4 |c ©1982 
300 |a xiii, 210 pages ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a Ronald series on marketing management,  |x 0275-875X 
500 |a "A Ronald Press publication." 
500 |a Includes index. 
504 |a Bibliography: pages 202-208. 
650 0 |a Consumers  |x Research. 
650 0 |a Marketing research. 
700 1 |a Silbert, Irene A. 
830 0 |a Ronald series on marketing management. 
999 |a MARS 
999 f f |s c8b1f53e-1446-3c92-9119-d18d2a291f66  |i b9ce3f78-6fdb-3ce1-96ff-3086350ff9c1  |t 0 
952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF5415.3 .P74  |h Library of Congress classification  |i unmediated -- volume  |m A14806134579 
998 f f |a HF5415.3 .P74  |t 0  |l Remote Storage