Consumer research for management decisions /

Bibliographic Details
Main Author:	Prince, Melvin
Other Authors:	Silbert, Irene A.
Format:	Book
Language:	English
Published:	New York : Wiley, [1982]
Series:	Ronald series on marketing management.
Subjects:	Consumers > Research. Marketing research.

Description
Item Description:	"A Ronald Press publication." Includes index.
Physical Description:	xiii, 210 pages ; 24 cm.
Bibliography:	Bibliography: pages 202-208.
ISBN:	0471097152
ISSN:	0275-875X