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Consumer behavior : concepts and applications /

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Bibliographic Details
Main Author: Loudon, David L.
Other Authors: Della Bitta, Albert J.
Format: Book
Language:English
Published: New York : McGraw-Hill, [1979]
Series:McGraw-Hill series in marketing.
Subjects:
Consumers.
Consumers > Case studies.
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by Loudon, David L.
Published 1988
Book
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