Consumer behavior : concepts and applications /

Bibliographic Details
Main Author:	Loudon, David L.
Other Authors:	Della Bitta, Albert J.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1979]
Series:	McGraw-Hill series in marketing.
Subjects:	Consumers. Consumers > Case studies.

Description
Physical Description:	xi, 545 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0070387532