Strategic marketing : a handbook for entrepreneurs and managers /
| Main Author: | Bradway, Bruce M. |
|---|---|
| Other Authors: | Frenzel, Mary Anne, Pritchard, Robert E., 1941- |
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. :
Addison-Wesley,
[1982]
|
| Subjects: |
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