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First Indicator |
Second Indicator |
Subfields |
| LEADER |
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| 001 |
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| 005 |
20151008060524.0 |
| 008 |
810428s1982 maua b 00110 eng |
| 010 |
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|a 81003638
|
| 020 |
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|a 0201000792 :
|c $24.95
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| 035 |
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|a (OCoLC)07553121
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| 035 |
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|9 AAJ5943AM
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|a HF5415
|b .B626
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| 082 |
0 |
|
|a 658.8
|2 19
|
| 100 |
1 |
|
|a Bradway, Bruce M.
|
| 245 |
1 |
0 |
|a Strategic marketing :
|b a handbook for entrepreneurs and managers /
|c Bruce M. Bradway, Mary Anne Frenzel, Robert E. Pritchard.
|
| 264 |
|
1 |
|a Reading, Mass. :
|b Addison-Wesley,
|c [1982]
|
| 264 |
|
4 |
|c ©1982
|
| 300 |
|
|
|a xii, 283 pages :
|b illustrations ;
|c 29 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Includes index.
|
| 504 |
|
|
|a Bibliography: pages 229-239.
|
| 650 |
|
0 |
|a Marketing
|v Handbooks, manuals, etc.
|
| 700 |
1 |
|
|a Frenzel, Mary Anne.
|
| 700 |
1 |
|
|a Pritchard, Robert E.,
|d 1941-
|
| 999 |
|
|
|a MARS
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| 999 |
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| 952 |
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|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
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|e HF5415 .B626
|h Library of Congress classification
|i unmediated -- volume
|m A14806134278
|
| 998 |
f |
f |
|a HF5415 .B626
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