Lateral marketing thought(s) /

Market Your Way to Growth : 8 Ways to Win.
by: Kotler, Philip
Published: (2012)

Multi-channel marketing ecosystems /
Published: (2014)

Market-driven management : strategic and operational marketing /
by: Lambin, Jean-Jacques, 1933-
Published: (2000)

Fuzzy methods for customer relationship management and marketing : applications and classifications /
Published: (2012)

The market driven organization : understanding, attracting, and keeping valuable customers /
by: Day, George S.
Published: (1999)

The marketing manifesto /
by: Hood, David J.
Published: (2013)

Customer relationship management : the foundation of contemporary marketing strategy /
by: Baran, Roger J. (Roger Joseph), 1945-
Published: (2013)

Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever /
by: Gordon, Ian, 1952 June 19-
Published: (1998)

The customer marketing method : how to implement and profit from customer relationship management /
by: Curry, Jay, 1939-
Published: (2000)

Customer relationship management : integrating marketing strategy and information technology /
by: Zikmund, William G.
Published: (2003)

Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life /
by: Fragasso, Philip M., 1950-
Published: (2008)

Evaluating marketing actions and outcomes /
Published: (2003)

Opt-in marketing : increase sales exponentionally with consenual marketing /
by: Roman, Ernan
Published: (2004)

Valuable content marketing : why quality content is key business success /
by: Jefferson, Sonja
Published: (2013)

Customer experience management : a revolutionary approach to connecting with your customers /
by: Schmitt, Bernd
Published: (2003)

High impact marketing that gets results /
by: Kolah, Ardi
Published: (2013)

Lateral marketing : new techniques for finding breakthrough ideas /
by: Kotler, Philip
Published: (2003)

Consumer insight : how to use data and market research to get closer to your customer /
Published: (2004)

Mastering guerrilla marketing : 100 profit-producing insights you can take to the bank /
by: Levinson, Jay Conrad
Published: (1999)

Managing customer value : one stage at a time /
by: Soman, Dilip
Published: (2010)

Customer-centric marketing : supporting sustainability in the digital age /
by: Richardson, Neil, 1963 January 25-
Published: (2015)

Relationship marketing : a consumer experience approach /
by: Baron, Steve (J. Steve)
Published: (2010)

Public policy and the marketing practitioner : toward bridging the gap /
by: Greyser, Stephen A.
Published: (1973)

Marketing through research.
by: Prestoungrange, Gordon
Published: (1967)

Quick-turn marketing : how to maximize your profits in minimum time! /
by: Lok, Dan
Published: (2004)

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability /
Published: (2003)

Future of customer engagement through marketing intelligence /
Published: (2024)

The new marketing conversation : creating and strengthening relationships between buyers and sellers /
by: Stein, Donna Baier
Published: (2005)

Emotion marketing : the Hallmark way of winning customers for life /
by: Robinette, Scott
Published: (2001)

The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business /
by: Pearson, Timothy R.
Published: (2011)

Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers /
by: Foss, Bryan
Published: (2001)

Managing customer relationships on the Internet /
Published: (2006)

Social media marketing : the next generation of business engagement /
by: Evans, Dave, 1956-
Published: (2010)

Customer lifetime value : reshaping the way we manage to maximize profits /
Published: (2006)

Handbook of CRM : achieving excellence in customer management /
by: Payne, Adrian
Published: (2006)

Handbook of CRM : achieving excellence in customer management /
by: Payne, Adrian
Published: (2006)