Cover Image

Lateral marketing thought(s) /

Bibliographic Details
Main Author: Prestoungrange, Gordon
Format: Book
Language:English
Published: Bradford, England : MCB Publications, [1979]
Series:European insights ; no. 12.
Subjects:
Marketing > Europe > Management.
Customer relations.
Description
Item Description:Caption title: European insights in lateral marketing thought(s).
Physical Description:161 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0861760018