Consumer behavior and marketing action /

Bibliographic Details
Main Author:	Assael, Henry
Format:	Book
Language:	English
Published:	Boston, Mass. : Kent Pub. Co., [1981]
Subjects:	Consumers. Consumers > Examinations, questions, etc. Motivation research (Marketing) Motivation research (Marketing) > Examinations, questions, etc.

by Assael, Henry
Published 1987

Book