Consumer behavior and marketing action /

Bibliographic Details
Main Author: Assael, Henry
Format: Book
Language:English
Published: Boston, Mass. : Kent Pub. Co., [1981]
Subjects:

MARC

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264 4 |c ©1981 
300 |a xiv, 641 pages :  |b illustrations ;  |c 24 cm. 
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650 0 |a Consumers. 
650 0 |a Consumers  |x Examinations, questions, etc. 
650 0 |a Motivation research (Marketing) 
650 0 |a Motivation research (Marketing)  |x Examinations, questions, etc. 
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