Consumer behavior and marketing action /

Bibliographic Details
Main Author:	Assael, Henry
Format:	Book
Language:	English
Published:	Boston, Mass. : Kent Pub. Co., [1981]
Subjects:	Consumers. Consumers > Examinations, questions, etc. Motivation research (Marketing) Motivation research (Marketing) > Examinations, questions, etc.

Description
Physical Description:	xiv, 641 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0534009581 :