APA (7th ed.) Citation

Assael, H. (1981). Consumer behavior and marketing action. Kent Pub. Co..

Chicago Style (17th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. Boston, Mass.: Kent Pub. Co., 1981.

MLA (9th ed.) Citation

Assael, Henry. Consumer Behavior and Marketing Action. Kent Pub. Co., 1981.

Warning: These citations may not always be 100% accurate.