APA (7th ed.) Citation

Christopher, M. (1980). Effective marketing management. Gower.

Chicago Style (17th ed.) Citation

Christopher, Martin. Effective Marketing Management. Farnborough, Hants., England: Gower, 1980.

MLA (9th ed.) Citation

Christopher, Martin. Effective Marketing Management. Gower, 1980.

Warning: These citations may not always be 100% accurate.