Advertising and communication management /

How to produce creative advertising : proven techniques & computer applications /
by: Keding, Ann
Published: (1991)

Advertising and promotion : an integrated marketing communications perspective /
by: Belch, George E. (George Edward), 1951-
Published: (2007)

Advertising and promotion : an integrated marketing communications perspective /
by: Belch, George E. (George Edward), 1951-
Published: (2009)

Campaign planner for integrated brand communications /
by: Sayre, Shay
Published: (2005)

The Routledge companion to advertising and promotional culture /
Published: (2013)

Handbook of research on the future of advertising and brands in the new entertainment landscape /
Published: (2023)

Advertising transformed : the new rules for the digital age /
by: Van Dyck, Fons
Published: (2014)

Advertising that works : how to create a winning advertising program for your company /
by: Fearon, Robert
Published: (1991)

Advertising management /
by: Aaker, David A.
Published: (1975)

Spending advertising money in the digital age : how to navigate the media flow /
by: Pringle, Hamish
Published: (2012)

Advertising /
by: Runyon, Kenneth E.
Published: (1984)

How to design eye-catching brochures, newsletters, ads, reports : (and everything else you want people to read) /
Published: (1995)

How to plan advertising /
Published: (1997)

MKTG 347: Advertising and creative marketing communications /
by: Belch, George E. (George Edward), 1951-
Published: (2013)

Street-smart advertising : how to win the battle of the buzz /
by: Berman, Margo, 1947-
Published: (2010)

Street-smart advertising : how to win the battle of the buzz /
by: Berman, Margo, 1947-
Published: (2007)

Advertising and societies : global issues /
by: Frith, Katherine Toland
Published: (2003)

Advertising management /
by: Jugenheimer, Donald W.
Published: (2009)

Advertising and the practice of marketing /
by: Runyon, Kenneth E.
Published: (1979)

Advertising concepts and strategies /
by: Gilson, Christopher C.
Published: (1980)

Advertising as multilingual communication /
by: Kelly-Holmes, Helen, 1968-
Published: (2005)

Strategic advertising decisions : selected readings /
Published: (1976)

The role of advertising in the marketing mix /
by: Buzzell, Robert D. (Robert Dow), 1933-
Published: (1971)

New directions in international advertising research /
Published: (2002)

Advertising management : text and cases /
by: Anderson, Robert L.
Published: (1979)

Creativity in marketing communications /
by: Karimova, Gulnara Z.
Published: (2013)

Business-to-business advertising : how to compete for a $1-trillion-plus market /
by: Sawyer, Howard G.
Published: (1978)

The management of international advertising : a handbook and guide for professionals /
by: Kaynak, Erdener
Published: (1989)

The Routledge companion to advertising and promotional culture /
Published: (2023)

The advertising handbook /
by: Brierley, Sean
Published: (2001)

Advertising : communications for management.
by: Crawford, John W., 1914-
Published: (1960)

The management of advertising /
by: Simon, Julian Lincoln, 1932-1998
Published: (1971)

Advertising : principles and management cases /
by: Dirksen, Charles J.
Published: (1983)

How customers of industrial products rate advertising appeals /
by: McAleer, Gordon

Advances in advertising research.
Published: (2013)

Business-to-business advertising : a marketing management approach /
by: Patti, Charles H.
Published: (1991)