| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000pam a2200000 a 4500 |
| 001 |
in00000072048 |
| 005 |
20151008062526.0 |
| 008 |
810724s1982 njua b 00110 eng |
| 010 |
|
|
|a 81012075
|
| 020 |
|
|
|a 0130152307
|
| 035 |
|
|
|a (OCoLC)07731229
|
| 035 |
|
|
|9 AAK0407AM
|
| 039 |
0 |
|
|a 2
|b 3
|c 3
|d 3
|e 3
|
| 040 |
|
|
|a DLC
|c DLC
|d TXA
|d UtOrBLW
|
| 049 |
|
|
|a TXAM
|c [1361357]
|
| 050 |
0 |
0 |
|a HF5823
|b .R392
|
| 082 |
0 |
|
|a 659.1/1
|2 19
|
| 100 |
1 |
|
|a Ray, Michael L.
|
| 245 |
1 |
0 |
|a Advertising and communication management /
|c Michael L. Ray.
|
| 264 |
|
1 |
|a Englewood Cliffs, N.J. :
|b Prentice-Hall,
|c [1982]
|
| 264 |
|
4 |
|c ©1982
|
| 300 |
|
|
|a xiii, 514 pages :
|b illustrations ;
|c 25 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 650 |
|
0 |
|a Advertising media planning.
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
f |
|s bafd63b6-3299-3f58-afc0-3a2deb40b624
|i 1dda920f-dd3c-3440-a9e4-e5e3a31a23b0
|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HF5823 .R392
|h Library of Congress classification
|i unmediated -- volume
|m A14806136644
|
| 998 |
f |
f |
|a HF5823 .R392
|t 0
|l Remote Storage
|