Advertising and communication management /

Bibliographic Details
Main Author:	Ray, Michael L.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1982]
Subjects:	Advertising. Communication in marketing. Advertising media planning.

Description
Physical Description:	xiii, 514 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0130152307