| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000pam a2200000 a 4500 |
| 001 |
in00000071648 |
| 005 |
20151008062328.0 |
| 008 |
810518s1982 nyua b 00110 eng |
| 010 |
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|
|a 81008236
|
| 020 |
|
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|a 0070489203
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|a (OCoLC)07555746
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| 035 |
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|9 AAJ9989AM
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| 039 |
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|a 2
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| 040 |
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|a DLC
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|d TXA
|d UtOrBLW
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| 049 |
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|a TXAM
|c [1442063]
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| 050 |
0 |
0 |
|a HF5415.13
|b .G84
|
| 082 |
0 |
|
|a 658.8
|2 19
|
| 100 |
1 |
|
|a Guiltinan, Joseph P.
|
| 245 |
1 |
0 |
|a Marketing management :
|b strategies and programs /
|c Joseph P. Guiltinan, Gordon W. Paul.
|
| 264 |
|
1 |
|a New York :
|b McGraw-Hill,
|c [1982]
|
| 264 |
|
4 |
|c ©1982
|
| 300 |
|
|
|a xvi, 412 pages :
|b illustrations ;
|c 22 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a McGraw-Hill series in marketing
|
| 504 |
|
|
|a Includes bibliographies and index.
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 700 |
1 |
|
|a Paul, Gordon W.
|
| 830 |
|
0 |
|a McGraw-Hill series in marketing.
|
| 999 |
|
|
|a MARS
|
| 999 |
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|t 0
|
| 952 |
f |
f |
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|a Texas A&M University
|b College Station
|c Sterling C. Evans Library
|d Evans: Library Stacks
|t 0
|e HF5415.13 .G84
|h Library of Congress classification
|i unmediated -- volume
|m A14806134414
|
| 998 |
f |
f |
|a HF5415.13 .G84
|t 0
|l Evans: Library Stacks
|