Marketing applications of personalist decision analysis /

Bibliographic Details
Main Author:	Brown, Rex V.
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1971.
Series:	Marketing Science Institute research program project description.
Subjects:	Decision making > Mathematical models. Motivation research (Marketing) Marketing > Management > Mathematical models.

Description
Item Description:	"P-55."
Physical Description:	77 pages : illustrations ; 28 cm.