APA (7th ed.) Citation

Montgomery, D. B., & Ryans, A. B. (1971). Stochastic models of consumer choice behavior. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Montgomery, David B., and Adrian B. Ryans. Stochastic Models of Consumer Choice Behavior. Cambridge, Mass.: Marketing Science Institute, 1971.

MLA (9th ed.) Citation

Montgomery, David B., and Adrian B. Ryans. Stochastic Models of Consumer Choice Behavior. Marketing Science Institute, 1971.