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|a HF5415.3
|b .R9
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| 100 |
1 |
|
|a Ryans, Adrian B.
|
| 245 |
1 |
0 |
|a Product characteristic and price :
|b their effect on brand preference in a consumer durables market /
|c by Adrian B. Ryans.
|
| 264 |
|
1 |
|a Cambridge, Mass. :
|b Marketing Science Institute,
|c 1972.
|
| 300 |
|
|
|a 27 pages ;
|c 28 cm.
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 500 |
|
|
|a On cover: Marketing Science Institute research program; project description, a preliminary statement.
|
| 504 |
|
|
|a Bibliography: pages 26-27.
|
| 650 |
|
0 |
|a Consumers' preferences.
|
| 650 |
|
0 |
|a Marketing research.
|
| 710 |
2 |
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|a Marketing Science Institute.
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