Product characteristic and price : their effect on brand preference in a consumer durables market /

Bibliographic Details
Main Author:	Ryans, Adrian B.
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1972.
Subjects:	Consumers' preferences. Marketing research.

Description
Item Description:	On cover: Marketing Science Institute research program; project description, a preliminary statement.
Physical Description:	27 pages ; 28 cm.
Bibliography:	Bibliography: pages 26-27.