APA (7th ed.) Citation

Ryans, A. B. (1972). Product characteristic and price: Their effect on brand preference in a consumer durables market. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Ryans, Adrian B. Product Characteristic and Price: Their Effect on Brand Preference in a Consumer Durables Market. Cambridge, Mass.: Marketing Science Institute, 1972.

MLA (9th ed.) Citation

Ryans, Adrian B. Product Characteristic and Price: Their Effect on Brand Preference in a Consumer Durables Market. Marketing Science Institute, 1972.