Obtaining retailer support for marketing programs /

Bibliographic Details
Main Author: Star, Steven H.
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1973.
Subjects:

MARC

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049 |a TXAM  |c [930826] 
090 |a HF5429  |b .S69 1973 
100 1 |a Star, Steven H. 
245 1 0 |a Obtaining retailer support for marketing programs /  |c by Steven H. Star. 
264 1 |a Cambridge, Mass. :  |b Marketing Science Institute,  |c 1973. 
300 |a 42 pages ;  |c 28 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a On cover: Marketing Science Institute, Research Program; Project description. 
500 |a "P-82." 
504 |a Includes bibliographical references. 
650 0 |a Retail trade. 
650 0 |a Marketing. 
710 2 |a Marketing Science Institute. 
999 |a MARS 
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952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF5429 .S69 1973  |h Library of Congress classification  |i unmediated -- volume  |m A14802797634 
998 f f |a HF5429 .S69 1973  |t 0  |l Remote Storage