Cover Image

Obtaining retailer support for marketing programs /

Bibliographic Details
Main Author: Star, Steven H.
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1973.
Subjects:
Retail trade.
Marketing.
Description
Item Description:On cover: Marketing Science Institute, Research Program; Project description.
"P-82."
Physical Description:42 pages ; 28 cm.
Bibliography:Includes bibliographical references.