APA (7th ed.) Citation

Star, S. H. (1973). Obtaining retailer support for marketing programs. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Star, Steven H. Obtaining Retailer Support for Marketing Programs. Cambridge, Mass.: Marketing Science Institute, 1973.

MLA (9th ed.) Citation

Star, Steven H. Obtaining Retailer Support for Marketing Programs. Marketing Science Institute, 1973.