American Auto Inc. : case study of a false start in PDA /

Bibliographic Details
Main Author: Bernhardt, Kenneth L., 1944-
Corporate Author: Marketing Science Institute
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1972.
Series:Technical report (Marketing Science Institute. Research Program)
Subjects:

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000cam a2200000 i 4500
001 in00000063744
005 20151008050647.0
008 770331s1972 maua 00010 eng d
035 |a (OCoLC)02850854 
035 |9 AAG2462AM 
040 |a BAL  |c BAL  |d TXA  |d UtOrBLW 
049 |a TXAM  |c [930657] 
090 |a HF5415.125  |b .B4 
100 1 |a Bernhardt, Kenneth L.,  |d 1944- 
245 1 0 |a American Auto Inc. : case study of a false start in PDA /  |c by Kenneth L. Bernhardt. 
264 1 |a Cambridge, Mass. :  |b Marketing Science Institute,  |c 1972. 
300 |a 33 pages :  |b diag. (folded) ;  |c 28 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a Marketing Science Institute. Research Program. Technical report 
650 0 |a Decision making. 
710 2 |a Marketing Science Institute. 
830 0 |a Technical report (Marketing Science Institute. Research Program) 
999 |a MARS 
999 f f |s 9d49fdef-5b3a-3755-9ff6-f593481a9451  |i b20caf42-67d7-3060-aa49-612511e628bc  |t 0 
952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF5415.125 .B4  |h Library of Congress classification  |i unmediated -- volume  |m A14802791167 
998 f f |a HF5415.125 .B4  |t 0  |l Remote Storage