APA (7th ed.) Citation

Bernhardt, K. L. (1972). American Auto Inc: Case study of a false start in PDA. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Bernhardt, Kenneth L. American Auto Inc: Case Study of a False Start in PDA. Cambridge, Mass.: Marketing Science Institute, 1972.

MLA (9th ed.) Citation

Bernhardt, Kenneth L. American Auto Inc: Case Study of a False Start in PDA. Marketing Science Institute, 1972.