APA (7th ed.) Citation

Vernon, J. M., & McElroy, M. B. (1972). A note on estimation in market structure-performance studies. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Vernon, John M., and Marjorie Bechtel McElroy. A Note on Estimation in Market Structure-performance Studies. Cambridge, Mass.: Marketing Science Institute, 1972.

MLA (9th ed.) Citation

Vernon, John M., and Marjorie Bechtel McElroy. A Note on Estimation in Market Structure-performance Studies. Marketing Science Institute, 1972.